Conversion Rate Optimization
You spend thousands of € in paid advertising, you rank well in Google’s search results and you get a ton of traffic but, this traffic doesn’t convert easily to leads or sales therefore you get low revenue. This could be due to 2 main reasons, either you are targeting the wrong people, or your website needs a Conversion Rate Audit (CRO Audit)
Conducting a competitive landscape analysis is an important step of any conversion optimization program. Through a methodology that uses a variation of tools we analyse your entire business in 4 key points:
a) your website – by finding and analysing your users behaviour
b) your product/services – by analysing their utility, the users search intent, the messaging & content
c) your personas (the ideal customer)
d) your competitors – by analysing your position on your market vs your competitors in various aspects